The National Cable & Telecommunications Association returned to O2 Lab for the branding of its 2016 Internet & Television Expo (INTX). Looking to make a bold statement that broke away from the status quo, O2 created a memorable branding campaign that paired shapes, color and imagery. The campaign included print media, conference signage, motion graphics and web ads. My role included concepting, designing and animation.
Creative Directors: Robert McVearry, Jennifer Kolansky