The Land Trust Alliance, a national conservation organization, created Conservation Defense to ensure that land trusts would have what they needed in times of crisis. To promote the Conservation Defense, O2 Lab created a subbrand that connects the individual with the whole. Using nature photography combined with color and typography, the system allows the Land Trust Alliance to provide a variety of communications to keep its members informed and prepared.
Creative directors: Robert McVearry, Jennifer Kolansky
Responsibilities: Design
O2 Lab produced this brochure for the Kogod School of Business at American University to promote research and knowledge on tax policy, planning and compliance. Illustration by Brad Woodard.
Each year, O2 Lab creates a conceptual holiday card for law firm Wilkinson, Barker, Knauer that not only captures the spirit of the holidays but also the business of WBK. For this card, O2 Lab created a foldable robot that recipients were then asked to photograph and share via social media. Weber was a hit and made his way around the world during the holidays, sharing joy from Puerto Rico to Barcelona.
Creative Director: Robert McVearry
Responsibilities: Concept, design
O2 Lab created a memorable branding campaign for the National Cable and Telecommunications Association’s 2015 conference, INTX, the Internet & Television Expo. The campaign looked to the future with the theme “Turning the Corner” and included print materials, conference signage and web ads.
Change the Equation, a nonprofit group focused on improving the quality of STEM education in the United States, asked O2 Lab to create an online holiday card. My illustration featured STEM-inspired snowflakes falling on a small snowy town paired with typography.
Creative directors: Robert McVearry, Jennifer Kolansky
Responsibilities: Design, illustration
