The National Cable & Telecommunications Association returned to O2 Lab for the branding of its conference, the Internet & Television Expo (INTX). Looking to make a bold statement that broke away from the status quo, O2 created a memorable branding campaign that paired pattern, color and imagery. The campaign included printed media, conference signage, motion graphics and web ads.

Creative directors: Robert McVearry, Jennifer Kolansky
Responsibilities: Concept, design, animation

Conference web ads